This is continuation of a three-part series discussing the three modes of attraction, playing off Aristotle’s Modes of Persuasion. Here, you’ll learn the different methods in which attraction is demonstrated.
The logos mode of persuasion, as told by Aristotle, is logical appeal. The word logic is derived from it. Basically, this strategy is used to describe facts and theories that prove someone’s attraction. This kind of attraction actually improves your ethos because it positions the person as more attractive as a result of this new “knowledge.” This can come directly (from the person) or indirectly (from the person’s friend).