persuasion

Modes of Attraction: Part 1 - Ethos

Attraction is a sort of demonstrative emotion, since we are most fully attracted when we consider a thing to be attractive. Generally, there are three means of attraction. Attraction is achieved by a person’s personal character, when their actions make us believe that person is attractive. Secondly, attraction may come through stories, or simple voice cues that can stir emotion. Thirdly, attraction is effected though the words themselves when verbal persuasion can prove their attraction. Aristotle was big on interpreting the modes of persuasion; ethos, pathos and logos. In this three-part series, we will take a look at each one, giving examples in relation to the ability to demonstrate attraction.

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