The Psychology of Social Proof

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Take it away, Jamie...

One of the most fascinating psychological principles that have been shown to influence how attractive people find you is the concept of Social Proof. 

This simple, yet highly influential mechanism can help drive women to you and boost your level of attractiveness. 

What is Social Proof?

When you take a woman out, or whenever you meet female in a club or in the bar, she will be unconsciously filtering in information to gauge how other people around are reacting to you. If the people around you respond to you in a positive way, this provides her with social proof that you are worthy of her time, and increases her attraction to you. 

Based on this cognitive bias, it's more likely that women will find the same guy more attractive if he is talking with a group of people and having a great time as opposed to standing there on his own. 

At an unconscious level, she is judging your general impact on your social surroundings. She's gauging whether other people are pleased to be around you, and your level of integration and engagement with other people, and whether they're eager to interact with you in return. 

If other people regard you in a positive light, you are creating what's known as a positive social proof effect! That is, people are responding positively to you in the environment, which leads everybody else to adopt a similar perspective (without ever having to talk to you or meet you), purely based on the opinions of others in the environment.

In attraction terms, creating a positive social proof effect and interacting with others around you substantially increases the likelihood of women finding you attractive, and can dramatically increase your success with women. 

“Generate the "social proof" effect, no matter where you are.” Tweet this.

How to generate a social proof effect … 

You should always be looking for opportunities to engage with other people in the environment, and across different situational contexts. It doesn't matter if they are male or female; the idea is to get a strong social impact by engaging people near you. 

There are no limits to how you can create a social proof effect. If you're in a bar, you might want to create small talk with the bar staff and bouncers. If you're on a nightclub dance floor, and you see a group of people doing the same dance, cheekily copy their dance moves! 

Imagine you’re at a bar and a group in front of you orders a tray of shots…. 

You     -  "Hey guys what shots are they, I don’t think I’ve tried them before" 

Group - "They're a mixture of different ones, sambuca, apple sours & jager" 

You     -  "What's that green one? I've never tried that before but it looks tasty as hell"

Group -  "You gotta try it, it's the nicest one"

You     -  "Thanks for your advice, I’m gonna order myself one of those! If it's disgusting, you guys owe me a drink!" *smiles

Creating a positive social proof effect can take many forms, and requires that you adapt to the demands of the situation. Be on the lookout for ways you can communicate with people in the context. Particularly, if people know who you are and you have a reputation in certain places (it doesn’t have to be bars or nightclubs), providing it's a positive reputation, this can create the desired social proof effect. 

Overall, social proof is an important factor that can significantly enhance your success with women at a subconscious level, and provide women with a certain degree of confidence about your social nature, which cognitively biases their judgment of you beyond their conscious awareness. If others find you a blast to be around, and there is enough evidence stemming from our people’s perceptions of you that you’re a great guy, your chances of success will skyrocket!